company
Businessworld Publishing Corporation
Marketing Communications Specialist
Quezon City / Full-Time
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RESPONSIBILITIES

1. BRANDING

a. Design and maintain programs to embed BusinessWorld as the top-of-mind provider of business news and content

b. Explore, identify, and follow through new brand-building ideas

2. EVENTS

a. Lead and organize high-scale fora – online and onsite

b. In charge of the overall production of BusinessWorld Insights (weekly webinar)

c. Research and invite thought leaders for every event

d. Create concept brief for creative requirements

e. Plan and execute media campaigns and timelines for event promotions

3. COMMUNICATIONS

a. Formulate communication plans for special projects including social media, print, online and through emailers

b. Manage and develop the current BusinessWorld email database.

4. PARTNERSHIPS

a. Seek opportunities for business development outside of the BusinessWorld product and services portfolio

5. PRODUCT DEVELOPMENT

a. Design and maintain programs to embed BusinessWorld as the top-of-mind provider of business news and content

b. Explore, identify, and follow through new brand-building ideas

6. BUSINESS DEVELOPMENT

a. Support the sales team in generating leads for advertising and sponsorships

QUALIFICATIONS

  • With a bachelor’s degree in business administration, entrepreneurship, communications, or equivalent
  • Preferably with at least 2 years of experience in Marketing, Communications, Events, Advertising, or any related field
  • With proven excellent communication skills
  • With a can-do attitude and a risk-taker
  • Keen to details and with an eye for the latest trend
  • With good presentation skills and adeptness with Microsoft office software
  • Basic knowledge in photo and video editing is an advantage

ABOUT US

BusinessWorld is the Philippines' leading business newspaper that represents nearly five decades of professional economic journalism. Since 1967, BusinessWorld has been a reliable source of information for the country's business community and policy makers. Visit www.bworldonline.com for the latest news, special reports and in-depth analysis on Philippine economy, business and finance.

 

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